Subscriber Account active since. Plenty of artists use music videos to simply generate buzz or rack up streaming numbers. But on rarer occasions, a music video can revitalize a fledgling single , introduce a new aesthetic era, or act as a vehicle for deeper self-expression. When a song is paired with the right kind of spectacle, it has far greater potential to be absorbed into pop culture mythology. Insider rounded up the best music videos released in so far. They're ranked below in descending order. As Halsey performs a sort of interpretive dance with a broken ankle, by the way , her surroundings shift from a gloomy warehouse to more colorful places, inspired by Japan when the cherry blossoms bloom.
34. "Be Kind" by Marshmello and Halsey
Although the most-viewed videos were initially viral videos , such as " Evolution of Dance " and " Charlie Bit My Finger ", the most-viewed videos were increasingly related to music videos. In fact, since Lady Gaga 's " Bad Romance " in , every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. Although some of the previously most-viewed videos are no longer listed on the site, reaching the top of the list is still considered a tremendous feat. In November , a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach one million views. An early metric of a video's popularity was the so-called Billion View Club, videos which had succeeded in reaching over 1 billion views since their initial upload. In December , " Gangnam Style " became the first video to reach one billion views. With numerous videos readily clearing one billion views by , more interest has been on two and three-billion views and higher metrics. In May "Gangnam Style" became the first video to exceed two billion views. The majority of these videos in the Billion View Club have been commercial music videos by popular artists, but the list has included oddities, typically programs aimed at children. On October 29, , Baby Shark surpassed 7 billion views, and on November 2, it passed Despacito to become the most viewed video on YouTube.
33. "Let's Fall in Love for the Night" by FINNEAS
A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the s, they again came into prominence in the s when the channel MTV originally "Music Television" based its format around the medium. Prior to the s, these kinds of videos were described by various terms including " illustrated song ", "filmed insert", "promotional promo film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Music videos use a wide range of styles and contemporary video-making techniques, including animation , live action , documentary , and non-narrative approaches such as abstract film.
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